Web Site Advertising (www.hfm.org)

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HFM Web site - Public space

• Every month, www.hfm.org gets over half a million hits from members and non-members
  
• Advertising is available in five sections in the Public Space, which can be viewed by anyone
  
• Direct link from color logo to your company's Web site is available
  
• Companies can advertise in the Public Space section for six to 12 months
  
• Orders must be submitted by the 15th of each month to have it appear the following month
  
• Advertising fees must be paid in full at the time of ordering
  
• Web site advertisers have first rights to renew advertising commitments at the end of their contract period
  

The site is divided into publicly available information and a "members only" section that is password protected and accessible only by members. Shown below is a ranking of the major sections of HFM.org according to the number of downloaded pages by visitors, both members and non-members.

Public Space Advertising

1. Member Services Portal: Members must go through this portal entering their user name and password to access the Members Only portion of the site.
   
2. Meetings: Information on the current National Conference including registration, hotel information, program content, and available scholarships. Future and past Conference information is available as well. In addition information on upcoming networking meetings, teleseminars, and webinars if found in this section.
   
3. About HFM: Membership and Services information.
   
4. News: Regularly updated news about HFM members and programs.
   
5. Benchmarking: Information on the HFM EXPRESS™ suite of benchmarking programs and data purchase information for healthcare executives and suppliers.
   

HFM Web site - Members only

• HFM members visit the password-protected pages on a regular basis to stay on top of organization developments, for assistance, and for networking opportunities
  
• Members Only section of the Web site is password-protected and accessible only by members
  
• Advertising is available in eight sections in the Members Only space
  
• Direct link from color logo to your company's Web site is available
  
• Companies can advertise in the Members Only section for six to 12 month
  
• Orders must be submitted by the 15th of each month to have it appear the following month
  
• Advertising fees must be paid in full at the time of ordering
  
• Web site advertisers have first rights to renew advertising commitments at the end of their contract period
  
• Brand Imaging links are also available to Associate Members in a section called "Branding 101" for Members Only
  

"Members Only" Space Banner Advertising

1. Benchmarking: Operators get information forms and instructions for financial and productivity benchmarking, patient/resident satisfaction and café customer satisfaction program. Participants get their reports from this section as well.
   
2. Annual Leadership Conference: Members get program, registration, scholarship, sponsors and other information about the upcoming conference; get past conference highlights; etc.
   
3. Getting Help: Members access a wide range of services including Branding 101 and much more.
   
4. HFM Tools Overview: All the programs and services HFM offers to maintain and improve operations are displayed with short descriptions and hot links to more details within the site.
   
5. Publications: Members access and download the Successful Operations Guide, Translator II, The innovator and Draft Food Service Department Report; get ordering information for After the Contractor, Making An Informed Decision, Do’s and Don’ts In Dealing with the Media, The RFP for food service, and other HFM publications.
   
6. Job Postings: Members review job postings.
   
7. Bulletin Board System: Members post and respond to questions.
   
8. Find A Member: Members download and print the membership directory and find members by last name, facility or company, or by state. Members also can also access the 13 networking options available Find a specific member by name or organization or list members by state.
   
9. TJC: Members post results of inspections in narrative and/or access the results peers experienced in Joint Commission inspections.
   

* Advertising in Benchmarking is not available. Sponsors for the program advertise their logos on the page.

Web Banner Specifications: 468 x 60 pixels jpeg or gif file (using the 216 color web safe palette). Please include URL or email address for hypertext link. Provide name and phone number of contact person (if technical help is required) and send files via email or 3.5” diskette.

Suggestions for Banner Ads: In designing your ad, it is suggested that the message displayed be one that deals with a problem or challenge for which HFM Operator Members want to find a solution. Examples might be: late trays, improve patient satisfaction, etc. HFM staff will be happy to provide ideas for your consideration.

Payment: Advertising fees must be paid in full at the time of ordering. Web site advertisers have first rights to renew advertising commitments at the end of contract period. All web site advertisers must be Associate Members of HFM.

National and Manufacturer Brand Image Links via hfm.org

Inside the "Members Only" section of the web site is a special section called "Branding 101." This section provides members with a "how to" for using manufacturer and/or national brands to achieve retail success. Supplier (Associate) members can purchase an image hot link to the portion of their web site(s) focused on using a particular brand to improve retail performance. The cost per link is $500.00 for a 12-month period. Suppliers with more than one brand can purchase multiple links.

Benchmarking Advocacy Public Relations Supplier Marketing Opportunities

Advertisers must provide the following:

Company Name
URL (http://www.company.xyz)
Product/Brand List

Image:
  Size: 120x90
  Type: GIF or JPEG
  File Size: less than 15 Kbytes
Background: White

HFM ListServe

A valuable tool for HFM Operators and Associate Members seeking information about the healthcare foodservice and nutrition industry on the Web site. Hundreds of members are exchanging pertinent information, answers to questions, advice, and more on a daily basis through HFM’s email Listserve.

• Only members have the opportunity to advertise on this page
  
• Ad space is available in the footer of each ListServe communication
  
• The cost to advertise on the ListServe is $2,500 for three months
  

HFM BYTES™ E NEWSLETTER ADVERTISING

HFM's monthly e-newsletter, distributed to 2,000 on-staff healthcare foodservice operators, suppliers and members of the trade media. The first issue was published in April of 2004. Many electronic newsletters that have sponsors or advertisers find recipients cannot see the graphics due to firewalls. That won’t happen with HFM BYTES. When a member opens BYTES, they will automatically trigger a hot link that shows them the BYTES Logo. Sponsors of BYTES will be presented in both text and graphic display so that the member knows the sponsor(s) and can connect to their web site(s) whether or not they can see the graphic.

For example: Sponsors of this BYTES issue are:

For those who only can see text	For those who can see graphics
HFM + Hot Link	The Logo with an embedded hot link

• Bytes is emailed to all HFM members during the first week of every month
  
• Your logo or ad as a JPEG file, company name and URL must be emailed to hfm@hfm.org 21 days prior to the newsletter issue date
  
• Only associate member's companies of HFM can advertise in Bytes
  
• There will be either one exclusive sponsor or up to five non-exclusive sponsors per issue
  
• Discounts apply for multiple advertisements (See chart above)
  
• You can change your advertisement each month if you purchase multiple advertisements (7 issues or more)
  

HFM Bytes™ Ad Specifications

Company Name
URL (http://www.company.xyz)

Image:
  Size: 120x90
  Type: GIF or JPEG
  File Size: less than 15 Kbytes
Background: White

All HFM electronic and print advertising rates are non-commissionable.

Note: All payments are due upon submission.