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Print Opportunities
HFM Innovator ADVERTISING
The quarterly publication of The National Society of Healthcare Foodservice Management (HFM)
2008 Ad Rates
| Issue |
Ad Space
Deadline |
Publication
Date |
 |
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Spring 2008
|
February 11
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March 30
|
|
Summer 2008
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May 12
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June 30
|
|
Fall 2008
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September 15
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October 30
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Winter 2008
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November 10
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December 29
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Advertising Pricing:
|
4 Color
|
|
Frequency
|
1X
|
2X
|
3X
|
4X
|
|
Full Page
|
$3,061.13
|
$5,324.00
|
$7,187.40
|
$8,989.20
|
|
Half Page
|
$2,262.70
|
$3,220.80
|
$5,190.90
|
$6,655.00
|
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One-Third Page
|
$1,925.00
|
$3,190.00
|
$4,565.00
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$5,775.00
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One-Quarter Page
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$1,621.40
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$2,444.20
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$3,516.70
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$4,370.30
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Two-Page
Spread
|
$5,324.00
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$9,583.20
|
$12,742.80
|
$15,849.90
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Headliner
Advertising
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$27,500.00
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|
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| |
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Black & White
|
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Frequency
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1X
|
2X
|
3X
|
4X
|
|
Full Page
|
$2,395.80
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$3,993.00
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$5,190.90
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$6,388.80
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Half Page
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$1,597.20
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$2,555.30
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$3,194.40
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$3,993.00
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One-Quarter Page
|
$1,197.90
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$1,597.20
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$2,235.20
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$2,555.30
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- Only HFM members can advertise in the innovator
- Limited number of advertisements are available per issue
- Variety of ad sizes available (see chart above)
- Discounts apply for multiple issue advertisements
- If you purchase multiple advertisements, you can choose to change your ad each quarter
PREMIUM AD PLACEMENT - For 20 percent more than the ad rate for your insertion level, you can have your company featured in the inside front cover or inside back cover of the magazine. For 15 percent more than the ad rate, secure placement in the first five pages of the publication. (Advertising space is limited so premium placement will be sold on a first come first served basis)
Note: The inside cover and page 3 have been sold for 2008.*
HEADLINER ADVERTISING - For $27,500, a two-page feature advertorial article provided by the sponsor, as well as a banner ad and company logo, can be prominently displayed across the cover. (Offered four times a year, so it will be sold on a first come first served basis.)
Mailing Instructions:
Address all advertising orders and materials to:
HFM
355 Lexington Avenue, 15th Floor
New York, NY 10017
Telephone: (212) 297-2113, Fax: (212) 370-9047
Specifications:
All issues are saddle-stitched bound. Trim size is 8.5 x 11 inches. No additional charge for (full-page) bleeds. CD-ROMs or Zip100s in PC format are preferred. Ads must be created in QuarkXPress 5.0, PhotoShop, Illustrator 10 or Corel. Supply all fonts and links needed for output. Also attach a color printout of the ad for reference. Create in 4-color process only. Files via e-mail (3MB limit) are accepted provided they are zipped and a hard copy is mailed to arrive at the same time. If unable to meet the above requirements, an Illustrator .eps with fonts converted to paths, a 300dpi PhotoShop .eps or .tif, or a press-ready Acrobat pdf is acceptable. Microsoft Word files will be subject to an additional conversion charge based on time (15 minutes minimum).
Dimensions:
1/4 page ad -- 3.58" x 5.5"
1/3 page horizontal ad -- 7.5" x 3.5"
1/3 page vertical ad -- 2.75" x 11" (allows for bleed)
Half page -- 7.5x5.5 (without bleed)
Half page 8.5 x 6.2 (add additional .25 inch for bleed)
Full-page ad -- 7.84" x 10" (without bleed)
Full-page ad -- 8.5" x 11" trim size (add additional .25 inch for bleed)
Advertising Conditions:
Rates are subject to change without notice.
The publisher reserves the right to refuse any advertisement at any time which does not meet its standards.
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